
Internet Advertising Group Rolls Out New Education Lead Collection Methodology
CORAL SPRINGS, FL - March 31, 2008 – Internet Advertising Group, an industry leader in online lead generation and one of the top providers of online education leads, has enhanced its education lead process, in an effort to set a standard for improved quality in the education lead generation space.
The average internet user requests information from one to five colleges during their overall search. IAG’s research shows that the optimal number of school information requests by a potential student is no more than two. By limiting the number of forms a user may submit to a maximum of two, we are able to offer our advertisers ample time to contact the potential student to discuss their needs and provide a better user experience for the visitors to IAG sites.
“Our expenses will obviously increase by limiting the number of schools selected by users,” states IAG CEO and Founder Michael Weinsoff. “Our primary concern is supplying the schools with quality leads. People who have invested their time to complete the form and are truly interested in a new career or in attending college.”
IAG will institute changes beginning April 4, 2008.
CONTACT:
Janice Kinker, Vice President, Corporate Communications, IAG Interactive
IAG Interactive to Give Away a -Wii™ -a day at ad:tech New York
CORAL SPRINGS, FL - November 1, 2007 - Internet Advertising Group, an IAG Interactive company and an industry leader in online performance based marketing solutions, invites attendees to learn about our engaging, innovative products by stopping by booth #1109 and entering to win the Daily Wii™ Giveaway. Giving away one of gaming's most engaging, wildly innovative game consoles ties into IAG's business model-to offer engaging, innovative products to our client's and users and to deliver quality, revenue and results… the right way!
From new marketing initiatives designed to continually increase lead quality and performance, to better technology options for our clients, IAG Interactive will showcase the many performance-based interactive marketing opportunities including:
IAG EDU
Online distance learning has climbed its way to the top of advertising and lead-gen specialization marketing in a way that is both profitable to schools and beneficial to users. By offering accurate and detailed information on schools and programs, IAG EDU generates genuinely interested leads. Users are given enough information to make an informed decision on which school and program they would like to attend. The added benefit is that users are not stuck generating one lead. Our sites, led by our flagship CollegeEducationWeekly.com site, are capable of keeping the user interacting with a number of interesting articles, degree choices and news feeds on education.
IAG Channelz
IAG Channelz, a network of search friendly content sites, allow for the collection of specialized leads in a manner that is suitable to both the consumer and the advertiser. Our search friendly content sites intrigue readers. Consumers view relevant and accurate information on specific topics, allowing advertisers to strategically target specific audiences behaviorally and demographically.
Internet Media Affiliates (IMA)
Internet Media Affiliates is a performance-based, interactive network specializing in the implementation, management and optimization of affiliate programs. With a publisher base comprised of top-tier publishers, reaching millions of opt-in consumers in a variety of verticals, IMA caters to the goals of both publishers and advertisers and is backed by an experienced and dedicated team of online professionals.
CoRegConnect
CoRegConnect is an affiliate network specializing in co-registration. It was established as a vehicle for vendors and publishers to work with a knowledgeable hands-on, service-oriented company in generating leads for various products and/or services. Rather than working with an automated network, which is fairly standard in the industry, IAG's team assists in the selection of as many high-paying offers as the publisher desires to meet the sales and marketing needs of their online property, be it a website, newsletter or blog. It is the one place a publisher can go and find numerous quality offers and place them in their path utilizing their own programming and technology.
Internet Advertising Group will be represented by Michael E. Weinsoff, Founder and President of IAG Interactive, Don Silvestri, VP of Marketing, Ginger Estrada, VP of Sales, EDU; Jonathan Neveloff, VP of Affiliate Services and the IAG team of account executives. Internet Advertising Group will be highlighting their online marketing solutions including their 80+ proprietary targeted sites, cutting edge technology and content-driven sites. Visit Internet Advertising Group at booth #1109.
Internet Advertising Group was founded by Michael E. Weinsoff in 2003 and is listed by South Florida Business Journal as one of the fastest growing companies in South Florida. The company consists of 80+ employees with fully staffed departments in marketing, sales, account management, graphic design, web development and programming and is the recognized leader in performance-based online marketing.
CONTACT: Don Silvestri, Vice President, Marketing | Janice Kinker, Vice President, Corporate Communications IAG Interactive
EMAIL: ,
URL:
www.iaginteractive.com
www.internetadvertisinggroup.com
www.coregconnect.com
www.internetmediaaffiliates.com
Internet Advertising Group Announces New Marketing Vehicles
CORAL SPRINGS, FL --August 29, 2007: Internet Advertising Group, an IAG Interactive company and an industry leader in online lead generation, has launched CoRegConnect and merged Internet Media Affliliates (IMA) and Partner Stats, its two affiliate networks, into one affiliate network as a way to streamline and advance the implementation, management and optimization of its own proprietary and exclusive offers as well as IAG's clients' offers.
CoRegConnect.com , launched August 1, 2007, is an affiliate network specializing in co-registration. It was established as a vehicle for vendors and publishers to work with a knowledgeable hands-on, service-oriented company in generating leads for various products and/or services. Rather than working with an automated network, which is fairly standard in the industry, IAG's team assists in the selection of as many high-paying offers as the publisher desires to meet the sales and marketing needs of their online property, be it a website, newsletter or blog. "The response to the launch of CoRegConnect has been beyond expectations," states Michael Weinsoff, CEO and founder of Internet Advertising Group (IAG). "The market needs a product like CoRegConnect. It is the one place a publisher can go and find numerous quality offers and place them in their path utilizing their own programming and technology."
IAG also announces the merger of its two affiliate networks, InternetMediaAffiliates.com (IMA) and PartnerStats. The combined network will be known as Internet Media Affiliates (IMA). "The consolidation of our affiliate networks yields one network with over 100 unique and hand-selected offers and more than 350 publishers," states Weinsoff. "This consolidation is by request of the clients and affiliates of both ParnerStats and IMA. It will give them easier access to offers and stats."
To help facilitate and manage the growth of IMA and CoRegConnect, IAG has hired Jonathan Neveloff as the Vice President of Affiliate Services. Neveloff has more than 10 years of Internet experience in the areas of Sales, Marketing and Business Development. He has worked with some of the most powerful brands in the industry including Yahoo!, Hotels.com and Travelzoo.
Ginger Estrada has been promoted to Vice President of Education Sales. Ms. Estrada has been with IAG for almost four years having recently served as a Sales Manager of Education.
Cheray Robertson has been promoted from Account Manager to Director of Account Services and Paulina Brooks has been promoted to Regional V.P. of Sales for IAG West.
Internet Advertising Group was founded by Michael E. Weinsoff in 2003 and is listed by South Florida Business Journal as one of the fastest growing companies in South Florida. The company consists of 80+ employees with fully staffed departments in marketing, sales, account management, graphic design, web development and programming and is the recognized leader in performance-based online marketing.
CONTACT: Janice Kinker, Vice President, Corporate Communications, IAG Interactive
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iMedia Holdings Undergoes Name Change
June 19, 2007: iMedia Holdings, Inc., a privately held corporation consisting of Internet Advertising Group (IAG), Internet Media Affiliates (IMA), College Education Weekly and LeadGen Media has changed its corporate name to IAG Interactive, Inc.
“The name change was made in order to avoid any further confusion between iMedia Holdings and other similar named corporations in the interactive industry,” states Michael E. Weinsoff, CEO of Internet Advertising Group. “We chose IAG Interactive, Inc. to take advantage of the strong brand recognition of our flagship company, Internet Advertising Group.”
Internet Advertising Group was founded by Michael E. Weinsoff in 2003 and is listed by South Florida Business Journal as one of the fastest growing companies in South Florida. IAG is a leading provider of performance-based online marketing solutions with 70+ categorically and demographically targeted websites offering numerous advertising platforms including customized CPL/CPA programs, advanced data collection, superior validation techniques and data transfer solutions.
CollegeEducationWeekly.com is IAG Interactive’s premier online education destination site boasting relevant content, unique and exclusive tools and resources and an abundance of information on the leading online colleges and universities. Potential students now have an all-in-one destination to meet their needs while advertisers are provided with the means to achieve their direct response and brand marketing objectives.
Internet Media Affiliates (IMA) is a performance-based, interactive network specializing in the implementation, management and optimization of affiliate programs. With a publisher base comprised of top-tier publishers, reaching millions of opt-in consumers in a variety of verticals, IMA caters to the goals of both publishers and advertisers and is backed by an experienced and dedicated team of online professionals.
LeadGen Media provides website hosting and database management for multiple performance-based mediums including co-registration media, cost-per-acquisition and performance-based networks. According to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007, an increase by 26% increase over Q1 2006. Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
CONTACT: Janice Kinker, V.P. Corporate Communications, IAG Interactive, Inc.
PHONE: 954-933-0199
New All-in-One Destination for Online College Degree; Education Counseling At Its Finest
Nov. 14, 2006: Internet Advertising Group, an iMedia Holdings, Inc. company (located in Coral Springs, FL), has launched CollegeEducationWeekly.com, a one-stop online destination for potential students interested in pursuing an online college degree. Education counseling just became even more convenient, thanks to College Education Weekly.
The benefit of College Education Weekly for students is apparent with an abundance of resources available at one convenient destination. The new education portal was created to simplify the search for information. Why go all over the internet? Online college degrees and career education center resources and much more have all been assembled on one website.
College Education Weekly offers the user an all-in-one destination with in-depth content including up-to-the-minute education news, a detailed look at individual schools and their offerings, and over 40 articles updated two times per month covering a wide range of relevant subjects including "How to Fill Out Your College App," "Ways to Advance Your Career," and "What to Expect From Online Classes," to mention a few.
Additionally, CollegeEducationWeekly.com offers two unique and exclusive tools including a free college education profile that will enable potential students to determine whether or not they are online college material in less than 60 seconds and a tutorial offering an interactive, step-by-step guide to the different aspects of going back to school. Within the tutorial are corresponding articles that give a more in-depth explanation.
The site intends to have articles written by professors from leading online colleges and universities, as well as articles written by students taking online courses offering helpful hints and tips.
There is also a wealth of information about the degree programs available at College Education Weekly on the internet. Online college degree and career education center features enable visitors to learn everything they need to know about going back to school. Regardless of what field they're pursuing there is something for everyone. There are online colleges offering bachelor's degrees in education, business, marketing and much more.
Internet Advertising Group is looked at as a leading authority in the online industry having worked for the last three years with the leading online colleges and universities, as well as having invested time and resources to develop a site that would be more user friendly to potential students.
"Visit just one website and learn everything you need to know about getting an online college degree. Education counseling has never been so convenient," explains Michael Weinsoff, President of Internet Advertising Group.
"Visit just one website and learn everything you need to know about getting an online college degree. Education counseling has never been so convenient," explains Michael Weinsoff, President of Internet Advertising Group.
CONTACT: Janice Kinker, V.P. Corporate Communications, IAG Interactive, Inc.
PHONE: 954-933-0199
Internet Advertising Group Restructures Under iMedia Holdings, Inc.
October 26, 2006: Internet Advertising Group, an online performance-based marketing company has been restructured under iMedia Holdings, Inc., a privately held corporation consisting of several additional companies including Internet Advertising Group and CollegeEducationWeekly.com, a one-stop destination for potential students interested in pursuing an online college degree. Education counseling is another feature of the site with unique and exclusive tools including a free college education profile and an interactive tutorial.
Internet Advertising Group was founded by Michael E. Weinsoff in 2003 and is listed by South Florida Business Journal as one of the fastest growing companies in South Florida. The company’s revenue increased by 100% from 2004 to 2005 and is on target to increase an additional 100% over year prior. Internet Advertising Group has been consistently profitable on a month-to-month basis since its inception in June 2003.
“The restructuring of Internet Advertising Group under iMedia Holdings, Inc. was needed to accommodate the future growth of our company,” states Weinsoff, President of Internet Advertising Group. “All research points to a strong online advertising industry. We expect to continue to strengthen our position as the leader in performance-based online marketing solutions through the acquisition of compatible online companies as well as through the further development of online marketing services.”
In an article just released by eMarketer, Inc., according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), U.S. online advertising revenues increase by 37% increase over the first half of 2005. ©2006 eMarketer Inc.
To accommodate the restructuring of the company and the anticipated future growth, iMedia Holdings, Inc. has signed a lease through CBRE Richard Ellis for 14,000 square feet at the Preferred Exchange Tower in Coral Springs, Florida. The new corporate headquarters will accommodate over 100 employees.
iMedia Holdings, Inc. consists of over 50+ employees with fully staffed departments in marketing, sales, account management, graphic design, web development and programming.
CONTACT: Janice Kinker, V.P. Corporate Communications, IAG Interactive. PHONE: 954-933-0199
IAG Hires Vice President of Marketing
February 6, 2006: Mr. Silvestri has over 10 years experience as a senior marketing executive, most recently as the Director of Marketing for CBS SportsLine.com. where he was responsible for all marketing operations including the development of the website, online and offline promotions, media buying, print and online creative development, search engine optimization, product launch, lead generation, promotions and sponsorship for various marketing initiatives of the CBS brands and partner websites (NFL.com, PGA TOUR.com and NCAA Sports.com). He also held a number of other management positions prior to joining CBS SportsLine.com.
Mr. Silvestri played professional football for over nine years as a field goal, kick-off and punting specialist for various NFL teams including the New York Jets, Buffalo Bills and Seattle Seahawks. He was also an Academic All-American at the University of Pittsburgh where he earned dual majors in Marketing and Business Administration.
Internet Advertising Group was founded in 2003 by Michael E. Weinsoff. Within the last two years, the company has increased its online advertising revenue by 100% and grown to over 30+ employees with fully staffed departments in marketing, sales, account management, graphic design, web development and programming and is the recognized leader in performance-based online marketing.
CONTACT: Janice Kinker, V.P. Corporate Communications, IAG Interactive. PHONE: 954-933-0199
IAG Promotes Three To Vice President Positions
January 24, 2006: Internet Advertising Group, a leading provider of performance-based online marketing solutions, has promoted three of its management staff to Vice President positions.
Avril Levy was promoted to Vice President, Account Services overseeing a department of three. Ms. Levy joined Internet Advertising Group at its inception, bringing a strong marketing and e-commerce background.
Edward Shannon, Jr. was promoted to Vice President of Sales, overseeing a staff of eight. Mr. Shannon brings over six years of internet sales experience and insight to Internet Advertising Group after relocating to Florida from New York City where he was an integral part of growing one of the leading online advertising networks.
Evan Balbier was promoted to Vice President Programming and Development, overseeing a staff of eight. Mr. Balbier joined Internet Advertising Group a year ago, bringing over 10 years of internet experience in the area of web development, programming and design.
Internet Advertising Group was founded in 2003 by Michael E. Weinsoff. Within the last two years, the company has grown to over 30+ employees with fully staffed departments in graphic design, web development, programming, account services, media and sales and is the recognized leader in performance-based online marketing.
CONTACT: Janice Kinker, V.P. Corporate Communications, IAG Interactive. PHONE: 954-933-0199
Internet Advertising Group Reports 100% Growth In Sales
January 4, 2006: Internet Advertising Group, a leading provider of performance-based online marketing solutions, has increased its online advertising revenue by over 100% for a second consecutive year. Correspondingly, the Company's EBITDA has also increased over 400% from the previous year.
Internet Advertising Group, with its group of over 60+ categorically and demographically targeted websites, continues to be leading the way in online lead generation. "Custom lead generation is the most cost-effective online solution for acquiring customers," states company President and Founder, Michael E. Weinsoff. "One of the key features of our success is that we firmly believe we are first and foremost a marketing company powered by technology. We have truly combined time-tested advertising principles with unique online lead generation strategies and proprietary technology systems."
Internet Advertising Group was founded in 2003 by Michael E. Weinsoff. Within the last two years, the company has grown to over 30+ employees with fully staffed departments in graphic design, web development, programming, account management, media and sales and is the recognized leader in performance-based online marketing.
Internet Advertising Group Adds Key Employees
January 4, 2006: Internet Advertising Group, a leading provider of performance-based online marketing solutions, recently hired Edward Smith as VP Finance and Operations.
Mr. Smith has over 25 years of experience as a senior financial executive having worked with several direct marketing and internet companies. He has extensive experience in mergers & acquisitions, IPO's, strategic planning, internal control compliance, as well as overall corporate restructuring.
Internet Advertising Group was founded in 2003 by Michael E. Weinsoff. Within the last two years, the company has grown to over 30+ employees with fully staffed departments in graphic design, web development, programming, account management, media and sales and is the recognized leader in performance-based online marketing.
Internet Advertising Group Adds Key Employees
March 30, 2005: Internet Advertising Group, a full service online advertising and marketing company, announces the addition of two key employees.
Edward Shannon was recently hired as Director of Sales. Mr. Shannon relocated from New York where he worked for Undertone Network, one of the leading national online advertising networks. He also held prior positions at Value Click and About.com. Mr. Shannon brings over six years of internet sales experience to IAG and received his B.A. from St. John's University in New York.
Jason D'Andrade was recently promoted to Director of Marketing and IT. Jason D'Andrade is a 15 year marketing and graphic design veteran. He holds dual degrees in both Computer Graphics & Design and Information Technology. Prior to joining Internet Advertising Group, Jason served as the project and business manager for Blacksmith Entertainment in Fort Lauderdale, where he oversaw the advertising, marketing, and design for national record labels, recording artists and producers.
Internet Advertising Group was founded in 2003 by Michael E. Weinsoff, a former Regional Director of AOL/Time Warner. Internet Advertising Group operates over 20 lead generation websites, advertising networks and other services such as custom lead generation, email marketing and additional interactive marketing units. With sales in excess of 10 million dollars IAG is the recognized leader in internet based marketing and advertising and lead generation.
Opening Of New Corporate Headquarters
October 14, 2004: Internet Advertising Group, a full service online advertising and marketing company, announces the opening of their new corporate headquarters in Tamarac, Florida. Internet Advertising Group was founded in 2003 by Michael E. Weinsoff, a former Regional Advertising Director for AOL/Time Warner.
Additionally, in its first full year, Internet Advertising Group has grown to annual revenues in excess of $10 million. "This past year, our company has far surpassed our growth expectations," states Michael Weinsoff. "I attribute this growth to several factors, the most important factor being that the companies we work with see that we are different than most internet companies and much more than an advertising agency. Lead Generation, sales database management, search marketing, creative design and consultation are all part of our online capabilities. The most important element we bring to our clients is service. Our clients have access to skilled account managers and supervisors. "We are true partners with our clients. I strongly believe that our clients recognize and appreciate the high standards we bring to internet marketing," continues Mr. Weinsoff.
According to iMediaConnection, "Online retail sales in the US are expected to more than double in the next six years, reaching an estimated $316 billion by 2010." The Online Publishers Assocation (OPA) released their Generational Media Study, finding the Internet has edged out TV as the medium of choice for 18 to 54-year-olds. (Click here to read entire article). "The use of the internet as an advertising vehicle has long surpassed the infancy stage. "Online advertising and marketing is now a vital, and often, better adjunct to traditional advertising vehicles when it comes to reaching many desirable customers," continues Michael Weinsoff. "What it comes down to is working with a company that understands every facet of the medium and the changing laws and what will provide the best return on investment. We are that type of company."
Internet Advertising Group offers such services as lead generation, email marketing, Search engine optimization, Rich Media, banners, pop-ups and many additional interactive marketing units.





